SOCIAL MEDIA MARKETING
University of Nottingham Students' Union
From October 2021 I have had the opportunity to go behind-the-scenes of my University's Student Union to assist in their social media management. My role has involved research, creating and planning content ideas, and scheduling content using Facebook Business Suite and Tweetdeck. I have learnt how to write to a specific target audience, uphold professionalism, and write to a tone-of-voice.
For the most recent examples, head to @UoNSU on Twitter, or UofNSU on Facebook
REBRANDING AND SOCIAL MEDIA
During the 2020/2021 academic year, I took on the role of running the Instagram for my university's Digital Transformations Hub, involving a total rebranding. My efforts led to an increase of 250% in engagement.
ENTERTAINMENT MARKETING
University second-year project
In my second year of university, I took on the challenge of creating a mock Disney film and accompanying marketing campaign based around a myth in the Ancient World. This project involved research and analysis of Disney's previous successes to create a realistic campaign including brand partnerships and social media campaigns.
